THEA

FRANCIS VARLEY

LIFECYCLE MARKETER:

Email, Content & Influencer Strategy Driven By Data Insights

I'm a CA-based lifecycle and content marketer with 4+ years of experience across email marketing, content strategy, influencer management, and data reporting. I've worn a lot of hats, and I like it that way; the range keeps me sharp and adaptable to whatever a brand needs next.

  • My favorite work is with mission-driven and sustainability-focused brands

  • I thrive on organization and enjoy the day-to-day details as much as the big-picture strategy

  • I bring creative projects (like a photo shoot refresh or a B2B pitch deck) across the finish line, start to end

  • Outside of work, you'll usually find me hiking with my dog, singing, or planning my next trip

Portfolio Highlights

I build lifecycle campaigns that convert, turn raw performance data into clear insights, and lead content initiatives from photo shoots to influencer partnerships that bring a brand's story to life.

Content & Brand Strategy

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Email Marketing

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Data Analytics & Reporting

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Project Highlight

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Professional Experience

  • SimplePrints | Remote | March 2024 - Present

    • Lead lifecycle marketing and cross-functional coordination for an e-commerce photo printing app, driving engagement, retention, and acquisition across email, SMS, social, and app channels.

    • Design and execute lifecycle campaigns across the full customer journey, from acquisition and nurture to post-purchase, win-back, and retention.

    • Built an attribution dashboard from scratch with UTM tracking to measure campaign ROI.

    • Own the A/B testing roadmap across subject lines, messaging, CTAs, and send times.

    • Coordinate cross-functional initiatives with product, development, and customer service to launch referral programs, cart abandonment flows, and targeted messaging.

    • Manage a $20K+ influencer and affiliate marketing budget, coordinating multi-channel campaigns for brand exposure and user acquisition.

  • SimplePrints | Remote | May 2023 - Present

    Supported social media, email marketing, and influencer campaigns while helping drive new user acquisition.

    • Planned and organized organic social content across Instagram, Facebook, and TikTok.

    • Designed and executed marketing emails, including sales, blog announcements, and product launches.

    • Sourced and negotiated new influencer partnerships and coordinated campaigns.

    • Ideated and helped plan new user acquisition initiatives.

  • Thoughtful Human | Remote | Feb 2022 - April 2023

    Thoughtful Human designs plantable greeting cards to help people connect through life’s challenging and happy circumstances.

    • Evaluating proposals for problems, supervising artists, handling paperwork regarding the project, and managing correspondence and deadlines.

    • Pitching briefs to new partners and managing key accounts.

    • Analyze and report channel insights on googles sheets and analytics to optimize marketing and sales efforts on Shopify and other platforms.

    • Create and email marketing campaigns for D2C and wholesale customers.

    • Managed and maintained inventory, invoices, and product orders.

  • Seed Craft | Remote | Apr 2018 - Feb 2022

    Launched a handmade crafts venture and served as the primary designer. I sell online and at local markets. My Instagram is @seed_craft.

    • Managed digital marketing campaigns and content creation.

    • Oversaw all orders, deliveries, and customer inquiries.

    • Photographed and showcased products on social media platforms.

    • Collaborated online with fellow artists for giveaway campaigns.

  • Package Free Shop | Brooklyn, NY | Jan 2020 - Jan 2021

    Package free is a company that offers sustainable products. During my first month, I received the highest sales record in the store.

    • Quickly learned product knowledge and provided education to interested customers about zero-waste resources.

    • Maintained the shop by cleaning, organizing, and maintaining brand appearance.

    • Conducted routine inventory checks and assisted with incoming deliveries.

    • Managed returns and provided excellent customer service with care and creative problem-solving.

  • JBS LTD. | Manhattan, NY | Dec 2018 - Dec 2019

    JBS LTD. is a fashion label that sells to department stores. I worked from intern to assistant in record time due to my organizational capabilities.

    • Organized all physical and digital files daily to streamline the office.

    • Refined fabric designs and sketches in Illustrator and Photoshop.

    • Point of contact online with international and domestic fabric vendors, resolving all complaints or tight deadlines.

    • Worked collaboratively with multiple department heads daily and maintained good communication.

    • Approved fabric and color samples for production.

  • Acupuncture Medical Center | Roseville, CA | Apr-Dec 2018

    I worked at the front desk providing customer service and administrative support.

    • Answered 40+ communications daily via phone, email, and in person, providing customer service based on company training.

    • Scheduled online patient appointments and the office calendar.

    • Assisted with data entry for invoices and patient files.

    • Reorganized seven years’ worth of unwieldy files to be digital and easily accessible.